A common thread in everything I do is building community and creating surprise through refreshing concepts and exciting collaborations. I have always worked as the Creative Director for my own brands, GEM Faces and Le Trou, and since 2023, I have also taken on the role of Creative Director for Cero Ismael.
In this role, I help brands grow both through on- and offline presence, engaging audiences with visual storytelling.
New project in my role as Creative Director for Cero Ismael and his newest album, At Least Something Is Protecting You (2025).
For this album release, we created several visual works, each in some way referencing the album title and the ways Cero Ismael finds inspiration for his music. A major source of inspiration for this album was his friends. We scouted nine locations that hold deep personal meaning for him and the friend featured in each photo. We then asked each friend to choose their favorite lyric from the album—the one that resonated most with them—and transcribed it into braille.
A project about love and friendship. About something we can feel, even when it’s out of sight.
In collaboration with Jhonathan Baena
Le Trou x Museumnacht Amsterdam, official poster for Le Trou hosted event at Huis Willet-Holthuysen
Invite for Cero Ismael - Eureka EP release
Wrapping for Cero Ismael - Eureka EP release
Merch for Cero Ismael - Eureka EP release
Digital invite for Cero Ismael - Eureka EP release (original invite animated)
Creative Direction for community shoot by Boris Lutters x Le Trou
